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Research papers

S.M.A.R.T.

Created and funded by the television industry, SMART (Systems for Measuring And Reporting Television) has developed a variety of new a approaches to providing reliable audience data in the face of dramatic changes in television transmission...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Gale D. Metzger
June 15, 1998
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Citation

Metzger, G. D. (1998a, June 15). S.M.A.R.T. . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/s-m-a-r-t-


Research papers

SRI/CONTAM methodological research

A report on certain methodological research in the U.S.A. is provided. Results from three telephone coincidental studies that were completed in 1986 through 1991 are compared to audience estimates from people-meter measures. Analyses directed at...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Gale D. Metzger
June 15, 1992
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Citation

Metzger, G. D. (1992a, June 15). SRI/CONTAM methodological research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sri-contam-methodological-research